Peppa Pig, NERF, Transformers, My Little Pony, and more Hasbro brands gathered in a themed village where there are no spectators. Everyone participates, everyone competes, everyone wins.
To integrate multiple IPs from the same licensor into a single coherent experience — where each universe keeps its own identity without the whole feeling like a brand fair. To create a format that works for children of different ages and for adults who grew up with these brands.
A themed village with seven distinct zones, each true to the DNA of its IP. NERF battle zones, the world of My Little Pony, life-size Transformers and the Peppa Pig universe for the little ones all come together in a single space designed so every family can find their favorite moment.
We developed the concept, experience architecture, and full operations in direct partnership with Hasbro, integrating multiple licenses under a unified production and retail standard.
It is an immersive and interactive experience of more than 2,000 m² where girls, boys and families explore a themed village featuring Hasbro's most iconic brands. It's not a show: it's an adventure to explore, laugh and play together as a family, with challenges and missions.
Son 7 universos Hasbro: Peppa Pig, My Little Pony, NERF, Transformers, Play-Doh, Furby y Monopoly. Cada familia recibe un "Pasaporte Explorador", completa misiones en cada estación y desbloquea el título de Familia Aventurera.
At Cenco Florida, Santiago, Chile (Metro Mirador, Line 5), starting June 11, 2026. The tour lasts approximately 1 hour, depending on each family's pace.
It is a family experience for all ages; children under 2 do not pay and every adult must be accompanied by a minor. The venue is wheelchair accessible, allows strollers and permits service animals with proper documentation.
Yes. The Laser Battle Arena is already included in the general admission to Family Fest, at no extra cost, subject to availability. All current information and availability can be found at www.hasbrofamilyfest.com
