Giant loops, scale tracks, and cars going full speed. What was a toy for decades, BeFun turned into a 2,500 m² experience that traveled the world.
Hot Wheels™ City Experience became one of the most important touring family experiences in the region.
To bring the energy and DNA of Hot Wheels™ to a safe, large-scale, brand-faithful installation across different markets and territories — where every visitor felt inside their favorite track.
Giant tracks, scale loops, car customization zones, historical exhibits, and interactive challenges bring to life a journey designed to feel speed from the inside. Every space was designed for families and fans to explore, compete, and experience the Hot Wheels™ universe at full scale.
We developed an international touring model integrating production, logistics, operations, retail, and customer experience under global standards.
It is an interactive experience dedicated to Hot Wheels cars, produced by BeFun together with Fever and Mattel. It brings together nearly 10 stations to experience the brand's universe at full scale.
Karting tracks (with double karts so adults can drive with little ones), a car painting workshop, a gamer zone with Hot Wheels Unleashed, a museum with the brand's history, slides, foam pits and an official store.
It is one of BeFun's most-traveled experiences: it has been held in Chile, Peru, Brazil, Mexico and Spain since 2019. In Chile it has been in Santiago (Espacio Riesco) and also in Concepción.
Yes. It is designed for all ages: there are high-adrenaline activities for the older ones and gentle play areas for the little ones, so no one is left just watching.
Through the official ticket sellers for each season and city. The current link is always available at www.hotwheelscityexperience.com.
