Bingo needs help. And the only way to find him is to explore every corner of the Heeler house, solve the challenges, and live the story from the inside.
To bring Bluey's world from the screen into a physical space without losing what makes the series special: the warmth, family play, and the feeling of being inside a new episode.
Eight themed, immersive rooms recreate the Heeler house with collaborative dynamics, creative games, and clues that families must solve together. Each space is inspired by real episodes, making the brand connection immediate: kids recognize every corner, every game, every detail. Every room is a new challenge; every challenge is a memory.
We developed the narrative concept, spatial design, and full operation, creating a scalable format that maintains IP fidelity in every territory.
It was an immersive experience that recreated, at full scale, the house of Bluey, the energetic Blue Heeler dog from the show, along with her sister Bingo and their parents Chilli and Bandit. BeFun produced it together with BBC Studios.
Un recorrido de 12 habitaciones con misiones interactivas, mapping visual, iluminación especializada, sonido HD y cosplayers. Inspirado en los episodios "Pollo Rata" y "Pascua", invitaba a encontrar a Floppy, el peluche de Bingo, y a buscar los huevos escondidos.
Chile was the first country in South America to have it: it opened on May 29, 2025 at Cenco Florida, Santiago (Metro Mirador). BeFun later brought it to Mexico as well.
No. Although it delights the youngest kids, it's designed for the whole family: parents also have an amazing time reliving the world of Bluey together with their children.
It is part of BeFun's active catalog in the region and continues to expand. Availability by country and dates are updated at www.lacasadebluey.com
The Chilean immersive experience firm is already planning its arrival in Monterrey following its success in Mexico City, while advancing its regional strategy with a focus on Brazil.
