An experiential entertainment format that transforms the LEGO® universe into a physical space for creating, exploring, and playing — with no age or imagination limits.
LEGO® Fun Fest is one of the most recognized and scalable family formats in Latin America.
To transform the creativity of LEGO® into a touring experience capable of connecting entire families across different markets, cultures, and languages, while maintaining a consistent operational standard in every territory.
Thousands of LEGO® pieces, interactive stations, giant sculptures, and free-build zones bring to life a journey designed for limitless imagination. From areas for the youngest to collaborative challenges, LEGO® Fun Fest turns play into a shared experience.
We developed an adaptable model for different markets, integrating production, operations, retail, and customer experience under a unified standard.
It is a major international experience present in more than eight Latin American countries that invites children, young people and adults to explore more than 10 interactive zones. It is the biggest LEGO building event in the region.
Giant brick pools, racing ramps, a digital aquarium where creations come to life, and the iconic LEGO City, a collaborative build that grows with every visitor's contribution.
It has toured Chile, Argentina, Bolivia, Paraguay, Mexico, Guatemala and Ecuador since 2019. In Chile it has returned to Santiago several times due to its success.
Yes. The Chilean edition incorporates a special focus on universal accessibility, with pictogram signage, spaces adapted for children on the autism spectrum (ASD) and access for people with reduced mobility.
For all: it's a family outing where little ones, teenagers and adults build and play together. Current availability by city is available at befunentertainment.com.
